How to Design the Perfect Menu for a Juice Bar

cold pressed juice by pure green near the pool menu for juice bar

The Juice Bar world used to be a niche market, appealing to only a handful of consumers – but that’s all changed! The popularity of juice and smoothie bars has skyrocketed in recent years. In fact, these days it’s common for people to grab a juice or smoothie to go in place of their morning cup of coffee. An increase in consumer awareness of health and more people opting for a healthy lifestyle has changed the juice bar business forever.

Expanding on this trend, innovative juice bar menu ideas are essential to stand out in this growing market. A successful juice bar menu should cater to a variety of tastes and dietary needs, including options for detox, energy-boosting, and nutrient-rich juices. Incorporating superfoods like acai, spirulina, and wheatgrass can add a healthful punch to your offerings. Additionally, offering a range of smoothies, including options with plant-based milk, protein powders, and natural sweeteners like honey or agave, can appeal to fitness enthusiasts and health-conscious customers.

Don’t forget to include a few signature blends that are unique to your juice bar, as well as seasonal offerings that take advantage of fresh, local produce. By continuously updating and innovating your menu with creative and health-focused items, you can keep your customers engaged and excited about your juice bar, making it a go-to destination for their health and wellness needs.

Key Takeways

  • Good Businesss Plan
  • Find good location – The Pure Green concept is great because it appeals to all types of people, particularly those interested in a healthy lifestyle
  • We look for franchisee owners to have a minimum $300k Net Worth with $100k in liquid capital.
Wellness entrepreneur and founder, Ross Franklin, knew this in 2014 when he opened the flagship Pure Green store in New York City. And the pace hasn’t slowed down since. Since that first opening of doors, Pure Green has expanded nationally. With a presence in over 30 states, Pure Green has proved that the change towards a healthy lifestyle isn’t just a mere fad.
juice bar franchise fridge
Franchise Opportunities in Arizona
Opening a juice bar franchise now makes more sense than ever. Are you looking to jump on board and open a Pure Green juice bar franchise yourself? Struggling with how to start? Read on to find out the answers to these questions and more.


What is a Business Plan?

A business plan is a crucial first step when opening any fresh fruit juice or smoothie franchise or other small restaurant franchise. A business plan’s function is to keep a business-focused and with clear direction. It is a written document that explains not only your business model but includes the necessary steps for how to achieve this. Think of it as a recipe, with a description, ingredients, and a method.

It should contain an overview and explanation of your company’s business strategy. Clear goals and timelines should be specified, as well as gross sales targets and a franchise development plan. A business plan is a point of reference for investors, management, partners, and employees so it should be clear and specific.

What does a Pure Green Franchise Business Plan Contain?

A pure Green Business Plan, like most others, will cover the following concepts:

  • Industry Overview
  • Mission Statement
  • Vision Statement
  • Products and Services Offered
  • Job Positions and their Responsibilities
  • Market trends & Analysis
  • Marketing Strategy
  • Sales Strategy
  • Budget Details.

How do I Write a Business Plan?

Want to know more about writing a Pure Green Franchise business plan? Check out this handy template. Or get in touch with us. Our dedicated team is here to help your smoothie franchise run smoothly right from the start!


Like any good smoothie bar, fresh, quality products are the heart and soul of our company. However, it’s important to get it right. If we buy too much and don’t sell it we lose a lot of money. To reduce waste, and keep the Cost of Goods Sold (COGS) low, the Pure Green model has embraced a menu made with simple, easy-to-follow recipes and core ingredients. Read on to find out more.

Cold-Pressed Juice and Cold-Pressed Shots.

The delicious veggie and fruit juice we are so famous for aren’t the easiest to manufacture. A special machine processes the raw squeezed juices through a procedure called High-Pressure Processing (HPP). To ensure quality products and to reduce labor and manufacturing costs, we have streamlined the process for our juice franchise family.

Our Pure Green Wholesale division is wholly responsible for the manufacture and delivery of fresh cold-pressed juice and shots. Franchise owners are then able to order at reduced costs. This is especially handy as it cuts out a lot of time and effort for you, the franchise owner. There is much less messing about with fresh ingredients and much less preparation that needs to be done, saving you time, money, and stress!

juice bar menu ideas

Superfood Smoothies, Bowls and Toasts

Our superfood smoothies, acai bowl, pitaya bowls, and superfood toasts are staples of our healthy food menu. Not only designed to be delicious and nutritious, the recipes have also been refined to be easy for your staff to prepare. All our superfood smoothies and acai bowl options are able to be blended in less than two minutes, keeping your labor costs low and profits high.

These items are made with a perfect balance of fresh and frozen ingredients. You have the choice to source fresh ingredients like fruits and vegetables from either our vetted vendors or local farmers. Starting a Pure Green franchise also means you’ll have access to collective purchasing power.

Basically, this means because we buy more products as an entire company, franchisees can pay a lower premium and keep costs down for each other. During our training scheme, you’ll find out everything you need to know about this process to make the choice that’s right for you.


Finding the perfect spot for your juice bar franchise opportunity is no easy task. You could have your heart set on the dream location… only to realize there is no possibility of installing a plumbing line.

Or find a property on the hottest street in town, just to find out that street access is less than convenient. We know how difficult it is, and how important it is to find the best spot. Our dedicated support staff will help you, the franchise owner, during every step of this process

Ultimately, the ideal location for your juice bar franchise will be a previous juice bar or smoothie franchise, as all the necessary components will already be in place.

However, these are few and far between. The perfect location for your juice bar franchise will come down to several key factors.

Choose the Area

The Pure Green concept is great because it appeals to all types of people, particularly those interested in a healthy lifestyle. An area that reflects this demographic is ideal. You may like to consider a location nearby a gym or fitness center, park or other natural space. Neighborhoods with health-orientated grocery stores also make great locations.

Is the location near to corporate offices? Are there many residential spaces in the neighborhood? What colleges are close by? These are all things to consider when looking for the perfect locale.

Juice bar franchises also typically work well in popular avenues or promenades. Think busy main streets, charming city centers, beach fronts and frequented walkways.


Important to consider is the accessibility of your location. A Pure Green franchise location should be accessible from street level – that is, passers by walking in the area. While sidewalk access is crucial, you may also take into mind other forms of accessibility. Is the location convenient to travel to by car? Is there adequate parking in the vicinity? Are there any nearby renovations or constructions that may impact accessibility in the future? Ensuring your location is easy to access and convenient for customers is an irreplaceable feature for all juice bar franchises.

Consider Foot traffic

While side street or back road locations may be initially cheaper to rent, long-term profitability is the most important consideration. One of the most important things to think about when selecting the location will be customer traffic. Essentially, this is how many people will be walking by your location, and at what times. Main streets or busy commercial centers are more likely to be high-traffic areas. A high volume of foot traffic is important to ensure long term profit margins and maximise gross sales.

Once you have found your ideal location, it is a good idea to visit several times, at different hours. Note also the differences between the different days of the week. It is important to be aware of the changes in foot traffic between weekdays and weekends.

Understanding foot traffic will allow you to gauge what will be your peak operating hours. It will also help you to understand your customer base and ensure the profitability of your juice franchise.

Street Level Frontage & Signage

Street-level frontage refers to the actual width of your storefront from the street view. This is a crucial factor. Location layouts with a wide street-level frontage will appeal more to foot traffic customers. Ideal spaces will also have easy visibility to the production line and menu.

Allowing your customers to see your team working from the street level will appeal to passers-by, as well as promote your products. In fact, a Pure Green franchise ownership requirement is that the store frontage has a width of at least 14 feet.

This will also allow for adequate signage. To further promote your business, brand-focused signage is key. Remember, different locations, for example, buildings or locations with landmark status may have specific signage requirements. Always be sure to check with the landlord or real estate broker.


Basic Requirements

All possible locations will have basic requirements – some quite apparent, such as the availability of electrical and plumbing lines. If your space does not have these it may be possible to renovate your locale. This however will increase start-up costs and may end up being more hassle than it’s worth.

Electrical Requirements

The electrical specifications of your franchise location are very important. You will need enough electricity to power signage, lighting, blending equipment and refrigeration, among others. Pure Green usually calls for 150 amps availability in a 500 square foot location. Remember to check with your real estate broker. If in doubt, check with the building superintendent who will also have access to this information.

Square footage

Another requirement (which has less potential to adapt) will be the actual space available. Consider carefully the square footage of the space. It will need to be sufficient for your cashier station, seating, shelving, and storage. The ideal Pure Green location will be between 500 to 1000 square feet.


Dedicated storage space is also a crucial factor that will need to be appraised. Storage space will need to be considered for dry goods, as well as fresh ingredients including refrigerated and frozen products. An ideal location will have a dedicated basement or back room. That being said, all locations are different and this will not always be a possibility. Innovation is key, however, and there are many tricks you may employ.

For example, the Pure Green franchise model has storage space built into the unused spaces behind the menu boards. Every menu board is fitted with handy hydraulic hinges that allow you to store operating essentials on hand. Bags, bowls, cups, napkins and straws are important necessities to keep nearby, and this is just one way of managing storage woes.


Any space will ideally have existing restrooms or access for both employees and customers. Each state will have different laws mandating these requirements, and it is best to check with your state officials.

Delivery Areas

The popularity of delivery platforms and services has increased dramatically in the last several years. Ensuring that your franchise location is fit to accommodate this demand is crucial to keep up with the changing demands of the juice bar business.

It is best to have a dedicated delivery area in the back of the house or away from the storefront to ensure minimal customer disturbance.


So what do you need to bring to the table? What are you likely to get back? If you are looking to take advantage of this opportunity, you will need to meet our minimum requirements.

We look for franchisee owners to have a minimum $300k Net Worth with $100k in liquid capital. Pre-approved financing is another option. Get in touch to find out more. Investment details for a Pure Green franchise are as follows:

  • $30,000 – Initial Franchise Fee
  • 2% Gross Revenue – National Marketing Fee
  • 6% Gross Revenue – Royalty Fee
  • $123k* – $381k* Investment (*estimated range)


Think you’ve got what it takes? Not sure where to start? Opening a franchise can seem intimidating, but it doesn’t have to be! Pure Green will help you with every step of the process. From the first few steps of scouting out an exciting new location, all the way through to your grand opening, Pure Green offers assistance along every step of the way.

Don’t worry, it doesn’t just end there though! Pure Green offers a continued community of support to our franchisees. There’s a reason why Pure Green is one of the best emerging businesses for franchise owners!

Still, feeling overwhelmed? Check out exactly how Pure Green can help you on your journey to becoming a franchise partner.

Finding the Perfect Location and Setting up Shop
Location analysis and selection

  • Managing lease
  • Architect process
  • Obtaining permits
  • Dealing with general contractors
  • Managing signage
  • Managing storage space
  • Installation of equipment

Getting your store ready to serve

  • Support with the hiring of employees
  • Creating brand awareness
  • Marketing and building up hype
  • Celebrating your Grand opening

Continued Support

  • Ongoing marketing support
  • Ongoing coaching and development support for franchisee owners and leadership team
  • Social media management
  • Weekly conference calls


Tested Business Model

Only companies with a successful business model will be able to form a franchise. Pure Green is no exception. The Pure Green business plan has been developed and revised into the successful form as it stands today. Having an existing business model also takes out a lot of the guesswork, planning and stress involved in opening up an independent business.

Brand Recognition

A huge plus of opening any franchise is brand recognition. People are comfortable with, and have trust in brands they already know. And our smoothie supporters are no different! Our customer base is dedicated. They are aware of the Pure Green brand and already have faith in the quality of its products. The Pure Green label exists in over 30 states, and has already established a strong brand nationally.

healthy smoothies are good for health
healthy smoothies are good for health

Support Team

One of the greatest advantages to a Pure Green franchise is the level of support from corporate offices. Our team will offer assistance with everything from searching for the perfect location to hiring an amazing staff. Initial on-site support is offered during the first week of your opening. Continued support is provided with weekly conference calls and on-site visits. Without this support network you are effectively left on your own to figure things out. Opening a franchise means you can rely on our experience and expertise to help you on every step of the juice bar journey!


Here at Pure Green, we believe in people. Franchise owners are offered an intensive training program at our Pure Green University. An advanced training program is also offered to the leadership team. This will provide you and your staff with everything you need to know. From inventory management to reporting, from superfoods to point of sale, you have access to all the information you and your team need to get your franchise opportunity up and running with the juices flowing. We also offer ongoing training programs after your store’s grand opening.

Easy recipes

One of the best things about our Pure Green’s superfood smoothies and core menu is how easy they are to prepare. During development, we kept this commitment to convenience in mind. All you need is an electrical blender and in less than two minutes your smoothie is ready to serve. Our simple recipes have the added advantage of being made with key, quality ingredients. This ensures they are easy for your line staff to prepare and replicate efficiently and accurately.

Low Manufacturing Costs

Our cold pressed juice and shots comprise a substantial portion of franchise sales and thanks to Pure Green Wholesale, have already been made available in over 30 states. While some smoothie franchises will make you manufacture your own raw squeezed juices, Pure Green has done away with this issue altogether. So you don’t have to invest in expensive juicing equipment and deal with the rules and regulations of manufacturing your own juices,

Pure Green Wholesale is here to help. This division will sell Cold Pressed juice and cold pressed shots to franchise owners at special prices. Removing the need to manufacture juice on-site keeps costs low and ensures profitability remains high, and is another great benefit of becoming a franchise partner with us.

Cold Use Space

Our pure green menu is a mix of healthy fresh beverages and bowls. In addition to 3rd party goodies, your franchise will sell Pure Green cold-pressed juices, Pure Green cold-pressed shots, acai & pitaya bowls and Superfood Smoothies and toasts. Because there is no heating, frying, cooking or grilling involved, your location is known by landlords as a cold use space. Cold use spaces have the benefit of not requiring ventilation equipment.

As any restaurant franchise owner, this is an important consideration. As less equipment is necessary, you instantly save time and money in the kitting out of your location. Ongoing manufacturing and labor costs are also immediately cut down when you opt for a cold-use space smoothie franchise.

Growing Investment

The Pure Green franchise is developing locations across all 30 states. The first ever Pure Green location opened its doors in October 2014 in New York City. Founded by wellness entrepreneur Ross Franklin, the business has grown and developed rapidly since. Ross Franklin started Pure Green with the simple belief that healthy food should be accessible to all Americans. Fast forward to today and Pure Green has grown into a nationally-recognized brand. Synonymous with a healthy lifestyle and clean juice living, the brand has come to be associated with many top-end hotels, professional sports teams, celebrities and influencers.

The company hasn’t stopped since, and buying into a franchise means that you are investing in the future of this rapidly growing company.

High Chance of Success

Maybe the biggest attraction of opening a franchise is the fact that there is a much higher long term success rate. When compared to starting a new business from scratch, a franchise is definitely a better way to go. The business model has been tried, tested and refined. Corporate support is available every step of the way, and our Pure Green community will ensure a smooth journey from concept to store.


Starting a brand new business from scratch can be intimidating – and starting your very own juice or smoothie bar is no exception. Believe us – we’ve done it before, and we know!

From formulating your first business plan – to selecting and renovating the perfect location. There are a lot of steps to take before you open your doors for the very first time.

That being said, there is no reason to hesitate. While opening a franchise can be a challenge, it is overall a rewarding and fruitful experience. And our Pure Green support team will be here to help you every step along the way.

Think you’ve got what it takes? Get in contact with us and if you are eligible to join the Pure Green community today!

pure green juice bar franchise offer
juice bar franchise

Find out why Pure Green Franchise is the fastest-growing juice bar franchise in the United States.

ross franklin pure green franchise in forbes

He is the CEO and Founder of Pure Green Franchise and ranked as one of the top wellness entrepreneurs by Thrive Global. He is an entrepreneur, podcast host, best-selling author and sought after wellness keynote speaker. He is leading the rapid expansion of Pure Green Franchise to build locations across the United States with the mission of building healthier communities and connecting people with performance driven superfoods.

Own a Pure Green Franchise Location

Interested in opening up your own Pure Green Franchise? It is easier than you might think. Click below for more information.


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