HOW PURE GREEN SUPPORTS FRANCHISE OWNERS
PROVEN MARKETING, ONGOING TRAINING, CONTINUOUS OPERATIONAL SUPPORT
Before and after the grand opening of a new location, Pure Green franchisees are fully supported by the corporate office.
Pure Green’s corporate staff provides training and support to facilitate a strong start and continued growth across all franchise locations.
Ongoing marketing support ensures that franchisees are able to leverage social media and other channels for customer acquisition. Operational support includes everything from point-of-sale training and troubleshooting to administrative support, like back-end financial reporting and analytics.
CREATING BRAND AWARENESS
AND DRIVING CUSTOMER TRAFFIC
PROVEN MARKETING STRATEGIES
Pure Green franchisees benefit from proven marketing strategies that work to drive guest traffic to their stores. Pure Green’s corporate team provides valuable support and best practices from across the franchise network. Marketing support starts even before opening day.
Our marketing strategy is designed to help your store increase revenue by attracting new guests and increasing repeat guest traffic. We will teach you how to build strong community partnerships and identify targeted customer demographics in your area. We help you design local community-driven outreach, which can add tremendous value to your business.
We work with you and your team to build up your email list and to set up automated campaigns that drive traffic to your store.
IN-DEPTH GUIDANCE AND SUPPORT
We provide in-depth guidance for planning and executing your grand opening marketing strategies. We help you to create Pure Green brand awareness in your area. Whether you are planning a charity event with your local Soul Cycle or participating in your local college athletic event, Pure Green Corporate helps you to build customer collateral and marketing materials to maximize results.
Franchisees benefit from a proven Pure Green loyalty program that can be customized to fit their needs. For example, Pure Green corporate can help you set up a loyalty rewards program for your store where customers can receive a free cold pressed juice or smoothie after earning 12 stars (each star is a minimum of an $8 purchase).
Pure Green Corporate helps franchisees set up automatic lapsed customer campaigns. Guests who have not visited the store in the past 60 days are targeted with a time-sensitive email and incentivized to revisit the store. Results are trackable, so franchisees can see the effects of each campaign.
TRAINING & SUPPORT
PURE GREEN FRANCHISEES LOVE USING OUR BACK-END REPORTING AND SOFTWARE SYSTEMS. WE USE CUTTING-EDGE TECHNOLOGIES IN EVERY ASPECT OF OUR BUSINESS, FROM INVENTORY MANAGEMENT TO TRAINING & DEVELOPMENT.
MICHAEL CECCHINI — VICE PRESIDENT OF OPERATIONS
Pure Green franchise owners receive extensive training, ongoing coaching and operations manuals that help them master the operations of a Pure Green store.
Pure Green teaches franchise owners all Pure Green systems and processes, including our inventory management program, POS system, loyalty program, automatic guest retention campaigns and much more.
All Pure Green store managers go through extensive training at Pure Green University both in-person and online.
PURE GREEN LEADERSHIP UNIVERSITY PROVIDES BEST PRACTICES FOR:
AT THE OPENING, PURE GREEN WILL PROVIDE ON-SITE ASSISTANCE WITH EXPERIENCED MANAGERS AND TRAINERS TO GET YOUR STORE SET UP THE RIGHT WAY.
BRING A PURE GREEN FRANCHISE TO YOUR COMMUNITY TODAY
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