Products Guests Crave
Handcrafted superfood smoothies, açaí bowls, and cold-pressed juices at the center of an everyday wellness routine.
Premium superfoods. Real support. 200+ locations open or in development.
Recognized By















Built for everyday demand
Handcrafted superfood smoothies, açaí bowls, and cold-pressed juices at the center of an everyday wellness routine.
Bottled cold-pressed juices and shots, established recipes, equipment standards, and operating systems.
A team behind your store
Guidance through site selection, store development, training, opening, and ongoing operations.
Why Pure Green
$869,329
Average Gross Sales
Top Quartile
Pre-bottled cold-pressed juices with no on-site manufacturing, streamlined operations.
Trusted by professional sports teams in the NBA, NFL, NHL, and the U.S. Military.
200+ juice bar franchise locations open & in development across the U.S.
*Top quartile average gross sales for 2025 as disclosed in the 2026 FDD. Individual results may vary.
Built Different
Our menu delivers mouthwatering taste and superfood nutrition, with products guests crave and return for every day.
A compact 500 to 1,500 sq ft footprint and streamlined build-out makes Pure Green one of the most capital-efficient models in the health food franchise category.
From site selection and lease negotiation to grand opening and beyond, our team is with you at every stage of the journey.
No on-site manufacturing required. Pure Green supplies your cold-pressed juices direct to your store so you can focus on guests, not production.
Owner Stories
Hear directly from the people building Pure Green in their communities.
Cape Coral, Florida
“Finding a business that is simple to run while doing something good for the community was huge for us.”
Read their story
Portland, Oregon
“I was already excited to do my second store before the first one even opened!”
Read their story
Clayton, North Carolina
“This is our first franchise that we opened and we felt fully supported the entire time through every step of the process…”
Read their story
Meet Our Founder
Ross Franklin opened the first Pure Green in New York City in 2014 after a decade on the gym floor taught him that health starts with nutrition, not training. He built the brand into a national franchise system without outside capital and still leads it daily. His playbook, The Founder Success Formula, is the system you franchise into.
Read Ross's Story
The Pure Green Experience
Watch the Brand Film
Step inside the brand.
Investment
Total initial investment
$177,450to $493,900
Includes the franchise fee, buildout, equipment, signage, initial inventory, and working capital.
See Item 7 of the 2026 Franchise Disclosure Document for the full breakdown. Costs vary by location.
Franchise fee
$40,000
Included in initial investment
Liquid capital
$100,000
Minimum financial qualification
Net worth
$300,000
Minimum financial qualification
$869,329
Top-quartile average gross sales
Top quartile average gross sales for 2025 as disclosed in the 2026 FDD. Individual results may vary. Review Item 19 for the full financial performance representation.
Take the next step
Tell us about yourself and where you'd like to open. Our franchise development team will review your inquiry and discuss next steps.
Financial qualifications: $100,000 in liquid capital and $300,000 net worth.
Your franchise inquiry
Territories
Tell us where you'd like to open. Our team will review territory availability and discuss the next steps.
Our footprint does not indicate territory availability.
Our Process
Pure Green simplifies the franchising process. Four steps take you from first inquiry to the grand opening of your juice bar franchise, and we handle the heavy lifting at every stage.
Share your goals and target market with a franchise development leader and learn whether Pure Green is the right fit.
Review the Franchise Disclosure Document and validate the opportunity directly with existing franchisees.
Our real estate team secures your ideal location and manages the full buildout.
Train, launch with hands-on support, and grow with coaching that continues for the life of your business.
Review The Full Investment Breakdown
View InvestmentA few things to know
Clear answers for your next step.
The total initial investment ranges from $177,450 to $493,900, as disclosed in Item 7 of the 2026 FDD. That includes the $40,000 one-time franchise fee, buildout, equipment, signage, initial inventory, and working capital. Ongoing fees are a 6% royalty and a 2% national marketing fee. Visit our franchise startup costs page for a line-item breakdown.
Franchisees need a minimum of $100,000 in liquid capital and a $300,000 net worth, or pre-approved financing. These are qualification criteria, separate from the $177,450 to $493,900 cost to open. If you meet them, submit the Check Your Market form and a franchise development leader will follow up to schedule an intro call.
Pure Green products are built on real nutrition science and set the standard for quality in the juice bar franchise industry. Every item — cold-pressed juices, superfood smoothies, acai bowls, cold-pressed shots — is designed to hydrate, nourish, and energize using whole superfoods and functional ingredients. Unlike competitors who rely on pre-made mixes or artificial ingredients, Pure Green cold-presses juice fresh and delivers it directly to franchisees — consistent quality, zero shortcuts.
No. Pure Green is a simple, easy-to-operate business that does not require prior food experience. Cold-pressed juice arrives pre-bottled from Pure Green's own supply chain, so there is no on-site manufacturing, and owners and store managers train at Pure Green University before opening.
End-to-end support across every phase. Pre-opening: site selection, lease negotiation, full buildout specs, equipment procurement guidance, comprehensive pre-opening training. Post-opening: 24/7 on-demand operational support, a dedicated franchise operations coach, national and local marketing systems, ongoing performance reviews, and a peer network of 200+ franchisees.
Tell us the market you want on the Check Your Market form. Our team reviews territory availability for that market and explains the territory terms that apply. After you sign, our real estate team manages site selection.
Pure Green is one of the fastest-growing juice bar franchises in the United States, ranked by the Entrepreneur Franchise 500 and trusted by the NBA, NFL, NHL, MLB, and the U.S. Military. Our top-quartile franchisees average $869,329 in annual gross sales, and our low-overhead, small-footprint model makes Pure Green one of the most capital-efficient juice bar franchise opportunities in the healthy food and beverage sector. With 200+ locations open or in development, a centralized cold-pressed juice supply chain, and a nationally recognized brand, Pure Green gives franchisees a proven, fully supported operating system.
Top-quartile Pure Green locations averaged $869,329 in gross sales for 2025, as disclosed in the 2026 FDD. Individual results vary by location, market, and operator engagement. Review Item 19 of the FDD for the full financial performance representation, and validate the numbers directly with existing franchisees during your discovery process.
High-traffic area with strong daytime foot traffic and a health-conscious customer base — fitness corridors, health-focused retail districts, college campuses, hospital campuses, corporate office parks, mixed-use urban developments. Compact spaces between 500 and 1,500 sq ft. Our real estate team analyzes demographics, co-tenancy, visibility, parking, and lease economics.
Three core pillars: a proven product system, a low-overhead operating model, and a high-touch support infrastructure. Comprehensive operations manual, proprietary POS and inventory systems, national marketing campaigns, local marketing playbooks, dedicated operations coach. Top-quartile franchisees average $869,329 in gross sales annually.
Our dedicated real estate team manages the entire site selection process — full market analysis, high-performing site candidates based on foot traffic data and demographics, lease negotiation on your behalf, proprietary analytics for competitive density, co-tenancy, and trade area demographics.
Centralized cold-pressed juice production and distribution delivered directly to franchise locations. Wholesale pricing, zero on-site manufacturing required. Eliminates the capital cost and complexity of in-store production, keeps labor lean, and guarantees consistent quality and food safety.
Pure Green was founded by Ross Franklin, a health and wellness entrepreneur, certified personal trainer, bestselling author, and recognized franchise industry leader. He opened the first Pure Green in NYC and built the brand into one of the fastest-growing juice bar franchise systems in the U.S. He is the author of The Founder Success Formula.
Product quality, brand authority, and operational efficiency — with a higher bar for every product, location, and franchisee. Real superfoods, cold-pressed fresh, functional ingredients with no artificial flavors or fillers. Trusted by the NBA, NFL, NHL, MLB, and U.S. Military; ranked by the Entrepreneur Franchise 500. Data-driven site selection, a centralized juice supply chain, comprehensive training, and unit-economics-first support are how Pure Green keeps elevating standards across the healthy food franchise sector.
Pure Green combines the fastest-growing segment — functional health and wellness — with a low-overhead, capital-efficient franchise model. Top-quartile franchisees average $869,329 in annual gross sales. Among the lowest buildout costs in the category. Nationally recognized, endorsed by pro sports and the U.S. Military. 200+ locations open or in development.