Meet Ross Franklin.
Founder and CEO of Pure Green Franchise, one of the fastest-growing wellness brands in the United States. Two decades building in health and wellness. Forbes Next 1000. Inc. 5000. Amazon #1 bestselling author.
Read His Story
From The Ground Up
Ross Franklin got his start in health and wellness the way most real operators do: on the floor. He spent over a decade managing and scaling premium fitness clubs and boutique wellness brands across the East Coast, learning what it actually takes to build something people come back to.
Along the way, he kept noticing the same gap. People were investing in their fitness, spending real money on personal training and recovery, but the nutrition side was an afterthought. Grab-and-go options were either loaded with sugar or stripped of anything useful. There was no brand doing it right at scale.
In 2014, he founded Pure Green in New York City. One location. A tight menu built around superfood smoothies, acai bowls, and cold-pressed juice. No gimmicks. Just real ingredients, a premium experience, and a belief that this could scale.
"I didn't build this to sell it. I built it because I believe better nutrition should be accessible everywhere. The franchise model just happens to be the best way to get there."Ross Franklin, Founder & CEO of Pure Green Franchise
The Track Record
Ross and the brands he has built have been recognized by the most respected names in business.
Built On Execution,
Not Hype
Ross has a simple operating philosophy: build something real, protect the brand, and stay close to the details. He has never raised a round of venture capital. He built Pure Green with discipline, reinvestment, and a franchise model designed around strong unit economics and operator quality.
He is skeptical of shortcuts. He believes the best businesses are built by people who understand the work at every level, from lease negotiations to menu development to the systems that keep 80+ locations running consistently.
Operator First
The quality of the operator determines the quality of the location. Ross is selective about who carries the brand.
Systems Driven
Growth without systems is chaos. He builds repeatable processes before scaling into new markets.
Brand Obsessed
Every detail matters. From store design to social media to how a smoothie is handed to a customer.
Long-Term Thinker
Decisions are made for where the business will be in five years, not for what looks good on a press release.
