Our Story

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 Our Core Values

These five core values represent our culture, hospitality and dedication to doing what’s right. They keep us aligned and help us make decisions about everything from sourcing superfoods to how we design our stores.


Taste + Nutrition

Every item on the menu must have delicious taste combined with performance driven nutritional benefits


Make Memorable Connections

Create meaningful and memorable connections with guests every day

Educate Our Guests

Educate our guests on health and the benefits of our products

Continuous Improvement

We are committed to constant improvement in all areas

Celebrate & Have Fun

Celebrate your passion, be real and enjoy life

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WE’RE ON A MISSION TO
inspire healthier communities

Our Mission

At Pure Green, our mission is to inspire healthier communities by connecting people with performance driven superfoods. Making an impact on people’s health is not an extension of our business, it is our business and it drives everything that we do, from how we source ingredients to who we hire and how we build relationships with our local communities.

We’re passionate about providing the most nutritious, convenient, and delicious products that supercharge your body for peak performance. Our handcrafted smoothies, healthy bowls and cold pressed juice are packed with pure superfoods - making it easy to fuel your body with vital nutrients and natural energy.

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About Pure Green

Pure Green is a quick serve cold pressed juice and smoothie company that started with a few brick and mortar retail stores in New York City and grew into an omni-channel business with a fast-growing Franchise Business and a Wholesale Business selling on cold pressed juice. Pure Green cold pressed juice is proudly served to professional athletes from over 50 professional sports teams, high-end hotels, celebrities and everyday people looking for optimal nutrition.

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Our Locations

Our guests don’t go to a Pure Green, they go to their Pure Green, and each location is a reflection of the community it’s a part of. In the spirit of authenticity, we aim to honor the natural structure of a building, and we actively seek distinctive spaces with a rich history.

Company History

Pure Green was founded in 2014 with the mission of inspiring healthier communities by connecting people with nutrient rich and great tasting products. At Pure Green, we’re passionate about providing nutrient dense and delicious products that supercharge your body for peak performance. We know that if you are feeling good, you are more likely to perform better.

Our goal is to inspire people to live a healthy lifestyle with the highest quality and best tasting products and also our warm, friendly and engaging hospitality in all of our Pure Green locations.

Join Our Mission

Want to join us in our mission and open up your own Pure Green location? Learn more about how you can start your own Pure Green location. Pure Green is a franchise with the opportunity for you to open your location Pure Green location in your hometown.