PURE GREEN DONATES 10,000 MEALS ON NATIONAL SMOOTHIE DAY IN PARTNERSHIP WITH FEEDING AMERICA

SUNRISE, FL. – JUNE 22, 2025 – Pure Green, the fastest-growing wellness-based juice bar franchise, is excited to announce that while many brands used National Smoothie Day to push discounts and $5 promotions, Pure Green, one of the fastest-growing juice bar franchises in the U.S., took a different approach. In alignment with its mission to build healthier communities around the globe, Pure Green committed to donating one meal for every smoothie sold on June 21 across all of its locations nationwide.

The result: 10,000 meals donated to families in need through a direct contribution to Feeding America—an act of impact that not only honored the day but inspired purpose across its growing franchise network.

“We chose mission over marketing,” said Ross Franklin, Founder and CEO of Pure Green. “Instead of discounts, we turned every smoothie into a meaningful act of giving. And the response was incredible—not only did our guests embrace the message, but we also experienced the strongest revenue day in company history. It proves that purpose resonates more than price.”

Pure Green made the full donation to Feeding America on behalf of its national franchise system. A screenshot of the completed donation has been shared internally with partners to mark the occasion.

The brand plans to build on the momentum by introducing “Round Up” technology into its mobile app—giving guests the option to round their purchase totals up to the nearest dollar, with the difference going to a charity of their choice. Pure Green has already established a 501(c)(3), The Pure Green Foundation, and is working toward integrating this functionality to make impact-driven choices part of everyday ordering.

This strategic combination of tech innovation, community focus, and brand values underscores Pure Green’s rising influence in the wellness and fast-casual space. With over 100 locations open or in development, and a clear path to 1,000 stores nationwide, the brand continues to prove that scalability and social impact can go hand-in-hand.